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NETWORKING RETURN ON INVESTMENTS (ROI)

There are many benefits to networking but you have to remember that we are dealing with people. You have to keep that in mind.

People need people!!!!!

  • Positive Influence : You become who you associate with. It also works in the positive, if you surround yourself with the right people then the attitudes, habits, world view, and associations will rub off.
  • Generation of referrals/Increased business :This is probably the most obvious benefit and the reason most business owners decide to participate in networking activities and join networking groups. The great news is that the referrals that you get through networking are normally high quality and most of the times are even pre-qualified for you. You can then follow up on these referrals/leads and turn them into clients. So you are getting much higher quality leads from networking than other forms of marketing.
    The increase in business from networking is the major advantage, but there are many others as well.
  • Opportunities:With Motivated group of business owners comes an abundance of opportunities! There are always lots of opportunities that come from networking and in fact this is where the benefits of business networking are huge.
  • Connections:Networking provides you with a great source of connections, and really opens the door to talk to highly influential people that you wouldn’t otherwise be able to easily talk to or find.
  • Advice:Having like-minded business owners to talk to also gives you the opportunity to get advice from them on all sorts of things related to your business or even your personal life and obtaining that important work-life balance.
  • Raising your profile:Being visible and getting noticed is a big benefit of networking. Make sure you regularly attend business and social events that will help to get your face known.
  • Increased confidence:By regularly networking, and pushing yourself to talk to people you don’t know, you will get increased confidence the more you do this. This is really important as a business owner, because your business growth is very dependant on talking to people and making connections.
  • Friendship:This one is more personal related rather than business related, but is a big benefit none-the-less. Many friendships form as a result of networking because (mostly) you are all like-minded business owners that want to grow your businesses, and you meet and help each other regularly, so naturally strong friendships tend to form.